About Us

Our Founder

Zar Chakwa

Email address: Zar@NewSocialScience.com

Personal blog: blog.NewSocialScience.com

Background:

Although he was raised in a loving family, that didn’t stop Zar from being a rebellious, vandal punk rocker during his childhood. He harbored plenty of hatred for the world and even more insecurities. Shy, quiet, and angry, it was difficult for Zar to make friends.

Determined to improve his life, he went from one extreme to another, and joined the military as a police officer. He served overseas his entire tour of duty, and received various decorations. During his free time, he studied health and fitness, becoming certified in fitness training and nutrition.

After his time in the service, he returned to the U.S. and went from soldier to businessman by representing Microsoft’s sales and marketing division. Zar’s passion for excellence drove him to become one of the top performers in his department, paving the way for the creation of Microsoft stores.

He realized that one aspect of his life was still lacking: the ability to talk to women. He began studying the art of social dynamics, and went out alone every weekend for a year to practice every technique out there.

Following every “guru” and testing every single idea, nobody in this industry received as much rejection as Zar. He soon realized that these dating “gurus” were teaching flawed techniques, and he was receiving the negative responses that these techniques bring.

He also began to see the cracks in the massive marketing machine that fuels these insecure self-proclaimed "pickup gurus". Since then, he developed his own theories and methods, quickly becoming the most successful pickup artist on the west coast.

He is not only known in the United States for his advanced skill, but other areas of the world as well. More than once, he has been propositioned with coaching opportunities for various dating companies around the world.

Zar is possibly the only instructor out there that has experienced virtually everything, sharpening his completely unshakable frame of mind. He started with nothing, has seen the worst rejection, rose to the top as a well known pickup artist, and discovered the sad truth about all these other dating “gurus” that most people don’t know.

Now, he lives a life of abundance and confidence. Once shy, disliked and socially awkward, Zar discovered that the ability to attract a woman is a skill that can be learned by ANYONE. He devotes his life to teaching men this skill. For years, he’s learned what it takes to attract beautiful women, and he’s ready to share all these secrets with others.

And since he has seen exactly how every major dating company does business, he knows exactly what those companies are doing wrong. He’s prepared to offer students the type of service that is unheard of in this industry.

NSS speakers have been featured in the Annual Pickup Artist Summit in September of 2009. Our founder, Zar, is well known throughout the west coast, has been featured on various publications and radio shows, and has spoken at countless seminars all across California. He has been asked to work with several promotion companies representing some of the most exclusive nightclubs in Hollywood.

Devoted to the art of social dynamics, Zar has also been optioned to create a reality show series based on his marathon in 2008, in which he went out and socialized for sixty consecutive nights, learning the art of the approach.

Always pushing himself, he has a passion for experiencing different aspects of life. It’s this passion that led to his ability to adapt and thrive in any situation, and it’s this ability that he strives to teach his students.

With a rebellious and philosophical spirit, a strong sense of camaraderie and highly developed organizational and coordinating skills, Zar is an excellent leader. An out-of-the-box thinker, teamwork oriented and organized teacher, he can gather people and direct them to achieve distant goals.

With his support by your side, you will definitely achieve YOUR goals.

Reviews

Eric from San Diego, CA

“I took the NSS bootcamp, and it has literally changed me completely. I learned so much about the psychology of the female mind, as well as strategies and techniques to succeed with every interaction. The highlight for me was the infield instruction. It's amazing how easily these theories and approaches can be applied in the real world to generate instant results. It was a bit overwhelming at first.

I would definitely recommend it to anyone who would like to advance their skill with women, whether pickup artist or not, whether advanced or beginner. Zar has the real-world skill and experience to back up what he teaches. In my experience, and after several bootcamps with competitors, that is a trait that is lacking with other instructors.”

Justin from Riverside, CA

“I had a blast, the amount of attention Zar gave us was just simply amazing. He will push you hard (pushed me hard anyway) and will stop at nothing to see you guys improve. Whatever sticking points you have, he will work with you to solve it.

For me, I thought the highlights were the in field coaching and the story telling practice. The personal pointers they gave me helped me out tremendously. Zar really knows what he’s talking about. After the bootcamp, I find myself being a lot more confident just around people. I subconsciously applied the concepts they teach us to all the interactions that I had since then and they worked considerably. I'm still improving, by no means good yet but I'm getting there and these guys pointed me in the right direction.

I highly recommend anyone who's on the fence of taking this bootcamp to take it. I thought it was money well spent and as a first timer at a bootcamp, I got a lot out of it.”

Jesus from Long Beach, CA

“I thought it was WAY better than the other bootcamp i took with another company.... not gonna say who... but i think Zar knows alot more than the other instructors cuz he goes out regularly and practices what he teaches.

i learned EVERYTHING!!! just to name a few things.... I learned how to own the room, got some awesome openers and Zar showed me how to control everyone's frame… and we even got to practice conversation with super hot women!”

Soze from Los Angeles, CA

“The first thing I have to say is that, the amount of personalized instruction - both in the classroom and in the field - is huge.

Zar first taught his material in the classroom, and my general impression was that NSS material is much more practical and down-to-earth than the other systems I saw. There is no hype, there is no marketing tricks. Customized routines (openers, stories etc.) was a big part of the course. It handled my worries about the congruence of the material with my identity.

In the field, Zar is very efficient and understanding. He always pushed me (sometimes literally) to escalate for more and if I was really having hard time, he worked on my inner game right on the field. On the first night, the first two sets I approached completely ignored me. I was very demoralized, but Zar asked me what opener I was using and suggested me to say it in some different way. And amazingly the sets started to hook after that point. And this kind of learning pattern repeated itself, on different groups at different stages of my game, throughout the bootcamp.

I suggest it to anyone. Indeed I am looking forward to take some of the advanced courses in the future when I have more free time. Zar modifies his instructions in regards to each person's level and he sincerely works on us to improve ourselves.”

Maurice from Inland Empire, CA

“I've been reading materials, watching hundreds of youtube clips of approaching. I downloaded pick up line material online and tried it in the Bar/ Club scene with NO SUCCESS/ RESULTS.

I wanted to take this thing serious. I received tons of updates on upcoming pua seminars & workshops. One name always came up on those bulletins and that was ZAR. After checking out his site & reading his testimonials page. I knew I could put my trust in ZAR to get professional help about getting this part of my life handled.

I took the 1 day training with ZAR. I was nervous, he invited another student of his to join us that night. ZAR kept me relaxed and gave me specific instructions on what to say & how to deliver it. My confidence increased dramatically after every interaction that evening.

I even got a chance to wing ZAR’s student. I got rid of AA within an hour of our session. He made things simple for me to understand & gave me constructive criticism with every approach I made that evening. This made me aware on what I had been doing wrong at night, when I went to the bar/ club. ZAR pushed me as the night progressed and encouraged me to be my best self to improve my game. I can’t remember the last time I had this much fun interacting with girls and being the best ME i can be. By the end of the night I got 3 things: i got rid of A.A, one solid phone # & a girl bought me a shot (never happened before).

I HIGHLY RECOMMEND ZAR ,WHETHER YOU HAVE APPROACH ANXIETY, TROUBLE WITH ESCALATING/ TEASING OR WANT TO LEARN SEDUCTION. YOU THE MAN, ZAR!!!!!!!!!!!

Kyle from Los Angeles, CA

“I have had the pleasure of seeing Zar infield several times and working closely with him. I have no doubt that anyone seeking instruction from NSS will receive a complete and well-rounded education in social dynamics.

Zar is the social circle master and an expert at infiltrating mixed groups. I have constantly seen him taking control of large groups (8 people or more) and having the girls fighting for his attention within mere minutes. Zar knows how to break down a social interaction into easy-to-understand steps and has strategies to succeed every step of the way. He personally taught me how to effectively neutralize the alpha male without the guy even knowing. In fact, using Zar’s instruction, the guy will be passing his girls off to you in no time.”

Stark from Long Beach, CA

“The New Social Science seminar was great. The NSS guys (Zar) have reputations that precede them, so you already know that what they have to say is legit to say the least. Zar made everybody feel comfortable and relaxed, and was very sincere. He talked about all kinds of things between the outer and inner game of being successful with women. It felt like he genuinely wanted to help the attendants improve themselves. I really liked how the seminar was completely interactive, with questions and discussion going back and forth between Zar and the attendants.

He definitely knows his stuff. I recommend checking him out.”

Frankie M. from San Diego, CA

"What is there to say about these distinguished gentlemen? I've only met them once and in just that allotted time my game was changed forever. Listen up, I'm a guy who has been fairly successful w/ women in the past...but the information that was given to me on our initial meet, will forever make me look at my game from a different perspective. These guys are the real deal. I owe my very first SNL (Same Night Lay) two nights later to these guys. Money's not an option. These guys know what they are doing. Period."

“J The Ripper” from Los Angeles, CA

“Ive been in the Los Angeles PUA Scene for two years now, and have seen people come and go. Ive been out in the field with noobies, all the way to the top guru's. His personality and energy is infectious...this guy not only knows how to play the game...he is pretty much f*ckin redefining it every night he goes out.

What can I say about Zar that hasn’t been said already? Hands down a staple in any Top PUA list...He never settles for anything lower than a 8, and the types of girls this guy gets puts alot of these so-called “gurus” to shame. Zar’s theories on frame control and attraction are revolutionary and definately taking pick up into its next level of evolution.”

Khang from Orange County, CA

“I have been out with them and can say with confidence that they actually practice what they preach. I won't name any names, but there are SO MANY "instructors" out there who teach you things that you'll never see them do because they refuse to demonstrate it when they take you out. Before you take any bootcamp, make sure the instructors are willing to DEMO what they have taught you, otherwise you'll know that they are a fake.

This isn't the case with Zar, as I have seen him perform time and time again, sweeping girls off their feet while 10 guys stand to the side to watch and learn (this seriously happened). Ask any pickup artist in the Orange County and Los Angeles area, and chances are they'll most likely have seen Zar in action at least once.

Zar is the most knowledgeable person I've ever met when it comes to women. He's been through everything and knows how to handle virtually any situation. He generally runs natural game, but knows the ins and outs of every method and technique out there. What also helps a lot when getting coached by Zar is that he's not one of those naturals who just say stupid sh*t like "Just have confidence" or "just go out there and do it." Instead, he can give an exact breakdown of how to do something and also how to make it better based on your personality or circumstances. As the Leader of the OC Lair, I have met countless "gurus" throughout the last two years, and have not seen anyone who can instruct and perform better than Zar.”

Rick from Los Angeles, CA

“Zar knows the science of how to interact with groups of people and how to attract women... I've seen with my own eyes how he works a set of women, a group of guys and girls, a room of people, a whole F**king venue full of hot women!

Zar has a dynamic fresh approach to being social and has always been teaching and coaching guys since I can remember... I'm happy that he started New Social Science so he can officially start teaching guys how to truly be Social Beasts that Naturally Attract Women and makes them the Party of every Party!

He has personally helped me with aspects of my game, and in particular he Taught Me How To Get Women To Invite Themselves Back To My Place!

Thanks Zar!”

Hamilton from Los Angeles, CA

"Zar... you bring the party. All and all you seem to have your sh*t down pat, and I'm coming to respect you as one of the guys who really is full of solid information... you have my highest respects."

Corbin from Inland Empire, CA

“I had never really been in a club or a bar, never had a girlfriend, never kissed a girl, and was a virgin. … from that night on, my life was completely changed. He improved not only my abilities with women, but my outlook on life as well. After three months I had gone to my first bar, got my first number, made out with a girl at a club, and lost my virginity. None of this is an exaggeration it is all completely true. Listen, stop reading the reviews, stop thinking about it, and just do it. Trust me, from someone who knows… you won’t EVER regret it.”

“Lord Of Allure” from Inland Empire, CA

“Zar was great at the CCIE meeting. I've seen him in field several times and has demonstrated great game… excellent… in verbal/body communication which is key in gaming.”

D. Le from Orange County, CA

“Zar and his wingman are the top duo in the OC area. They've put in the work and the knowledge to get to where they are. They did it the right way, by putting themselves out there, sometimes for several consecutive weeks on end.

Their success infield is through no crutch, just pure experience, knowledge and social energy. I've learn so much by first observing them and then chilling with them. I can only imagine what you can learn if they put that dedication and energy into coaching students.”

Chad from Los Angeles, CA

“Zar pointed out some easy things to change that I'm surprised I never noticed, that could definitely help my game. Throughout the rest of the night he'd hop in and out of conversations that I was in and he'd always move things along quickly for myself and the girl once he jumped in. A few things I noticed:

1) Zar is a kickass wingman....like about the best you're going to find. He seems to have a great sense of when to step-in to move things along and when to lean back and give you space.

2) He seems like a cool, down to earth guy, who knows his material well. A lot of guys I've met who are really advanced w/this stuff and have their game down are kind of strange people. I don't know him very well, but he seems to be good at pickup and a normal, chill guy which in my experience is an unusual combination.”

“MagicMasterMind” from Inland Empire, CA

“Zar! What can I say about this guy… f**kin amazing!”

Chino from Long Beach, CA

"For the record. You're a f*cking inspiration Zar."